Pareidolia on toast

Our brains are meaning factories. I just learned this word – Pareidolia – which describes the brain’s way of mashing the messy pieces of the world into a pretty jigsaw of purpose and predictability. Pareidolia is not only fun, but profitable, at least for the seller of this iconic piece of toast.

Our blessed lady of multigrain Continue reading Pareidolia on toast

Unsafe is Safe?

On a public thoroughfare in Ossterwolde, Northern Holland, Hans Monderman “tucks his hands behind his back and begins to walk into the square – backward – straight into traffic, without being able to see oncoming vehicles”.  

Who is this crazed man?  What happens next?   Continue reading Unsafe is Safe?

Keeping a lid on it?

I like my head the way it is. So I like to wear my bicycle helmet – it makes my head feel safe. But I did a quick google and the statistics say the helmet does Jack. Mandatory helmet laws might even be dangerous. WTF?!

broken helmet Continue reading Keeping a lid on it?

Do copulating puppets shock?

On Friday I saw The Hangover, a film set in Las Vegas, where four men get loose, act stupid and have to figure out where it all went wrong. On Saturday, I went to see Avenue Q, an ‘adult’ puppet show set in New York, about finding your life purpose.

I saw puppet sex and gasped. I saw a man get hit in the head with a crowbar and laughed. Offense is a funny thing. Continue reading Do copulating puppets shock?

The Best of all Time

Some people really like music.  It’s like the songs reach right in and mash the emotional cortex of their brain.  The making of top five, ten and hundred lists is a process that forces them to confront their innermost emotions.  It’s like ranking friends and family.  It thrills their heart.  It stuffs them with crippling doubt.  The Australian government encourages it though… Continue reading The Best of all Time

Because Food Miles Don’t Go Far Enough.

You need this – http://www.goodguide.com/

It is super cool. You’re in Aisle 11, looking at toilet paper. One brand’s packaging has a frog in a little green triangle. Another one features a big green tick. One is totally friendly. The other one donates a few bucks to some dodgy enviro charity, while pumping bleach into China’s waterways. You can’t tell which is which. Pop quiz hotshot – what do you do? Continue reading Because Food Miles Don’t Go Far Enough.